The Pensado Awards, an award show created by the producers of the acclaimed online video series Pensado's Place, has announced the date and venue for its second-annual ceremony. This year's festivities will take place on Sunday, August 30, 2015, at Sony Pictures Studios in Culver City, CA. AfterMaster® Audio Labs is serving as presenting sponsor. Pensado's Place Title Sponsors include The Blackbird Academy, Audio-Technica, Vintage King, Izotope, The Recording Connection and Avid.
Last year's ceremony hosted a crowd of over 600 recording industry figures, with the live ceremony highlighted by presentations from the likes of Neil Young and Sir Paul McCartney, some as proud nominees, some as presenters, some there to simply be a part of the evening – and this year's show is set to be even bigger. The awards will be held outdoors under the stars in Calley Park in the middle of the Sony Pictures Studios lot. A VIP reception will be held on the complex's Main Street area; the "AfterMaster Lounge" will be located in the Rita Hayworth Theatre; and an afterparty will take place in the Sony Commissary, which is connected to the park.
The Pensado Awards are a natural outgrowth of the ethos behind Pensado's Place. In recent years, developments in music and technology have changed the landscape for producers, songwriters, engineers and musicians, encouraging artists and composers of all types to hone their craft. From the self-taught basement amateur to the seasoned industry producer, all manner of music professionals are discovering new methods of working and novel ways to reach fans. The science and art of music-making are in a rapid state of flux, with exciting opportunities awaiting among the talented figures in and out of the spotlight – the people who are currently engineering the next sound that will move the world in the music, film, television and digital realms. Over 100,000 albums and millions of songs are released every year, not to mention the hundreds of thousands of concerts put on worldwide, but the awards often end up in the hands of a lucky select group. So the brilliance and hard work of all those producers, songwriters, DJ's, engineers, mixers, live wizards and behind-the-scenes technicians in audio often go unnoticed. The Pensado Awards, founded as a means of acknowledging these talented individuals and their work, are a grand opportunity for the best pros, amateurs, brands and press to come together as one community to celebrate the uncelebrated. Check out scenes from the inaugural show below.